In June 2025, I landed in Doha for the first time.

Before me stretched one of the most refined luxury resort residential districts in the world: soaring skyscrapers, architecturally striking buildings, and enormous cruisers moored along the waterfront. It was a place filled with rare energy, where 90 percent of the population consists of multinational communities gathered from around the globe. And yet, at the heart of that glittering world, I was struck by a certain gap.

In a place where wealth and aesthetic awareness from around the world gather so intensely, what had arrived was only a fragmented form of matcha—one that failed to fully express its original radiance and depth. Even among people who understood authenticity and enjoyed a refined lifestyle, opportunities to encounter true matcha that could meet their expectations were still remarkably rare.

Through conversations with Miki, a Japanese tea ceremony practitioner active locally, Azumi, a true matcha lover, and friends with a profound sense of aesthetics, a sense of mission began to grow within me:
“In this place where sensibilities from around the world converge, I want to be the one to properly unveil the authentic culture Japan can be proud of. And it starts with matcha.”

From there began the challenge of building a life based half in Japan and half in Qatar. Establishing a company, applying for visas, launching the brand, and carrying out test marketing—the road was never smooth. Yet in February 2026, the effort reached a major milestone.

At National Day 2026, hosted by the Embassy of Japan in the State of Qatar, SALON DE MATCHA was officially unveiled before more than 350 government figures and international VIPs. Beyond sharing the rich aroma and dignity of freshly whisked matcha, we engaged in deep dialogue about the essence of Japanese culture. We provided more than just a drink; we offered a "Japanese Ambient"—a brilliant spice that stirs the soul and transforms the atmosphere.

Through a single bowl of matcha, we are here to propose a new standard of "Japan Luxury Lifestyle" one that meticulously designs both dignity and memory.