SALON DE MATCHA is not merely a brand built on trend appeal. It was born to share the essence of true Japanese culture
—one that honors ancient traditions while embracing modern innovation—
starting from our gateway in Qatar to the rest of the world.

SALON DE MATCHA is not merely a brand built on trend appeal. It was born to share the essence of true Japanese culture—one that honors ancient traditions while embracing modern innovation—starting from our gateway in Qatar to the rest of the world.
To prepare a bowl of matcha is to enter a world of finely honed gestures, quiet reverence for the seasons, and a spirituality that resonates with the spirit of Zen. However, as "matcha" becomes a global phenomenon, we face a troubling reality: the market is being saturated with low-quality imitations and "green powders" devoid of both flavor and spirit. We are witnessing the erosion of a thousand-year-old heritage as it is consumed as a mere commodity, detached from its cultural soul.
That is why we have made it our mission, rooted in our identity as Japanese citizens with a global perspective, to present matcha not as a product, but as an experience—one that shares the philosophy of the makers, the memory of the land, and a richness that fulfills the five senses.

At the heart of this challenge is the restoration of our beloved home: Kagoshima, a sacred land of tea. Through our international career, We have rediscovered the extraordinary quality of Kagoshima, and it is our deepest wish to see our hometown loved and recognized by the world. Kagoshima is a unique city that lives in harmony with an active volcano. The matcha nurtured by this powerful, primordial energy is vibrant, spirited, and profoundly delicious.

Beginning with matcha, we intend to redefine Kagoshima’s world-class crafts—such as Oshima Tsumugi silk, Satsuma Kiriko glass, and Satsuma ware—as part of a broader "Tea Culture" for the modern luxury lifestyle. Our goal is to breathe new life into fading traditions, revitalizing the regions where they were born and transforming our home into one of the most radiant destinations on earth.

Even amidst the haste of modern life, we envision a future where anyone can beautifully and freely enjoy the dignity of Japanese culture and the spirit of Zen through a single bowl of tea. From a single drop of matcha, we connect the pride of Kagoshima and Japan to the world, and to the future. This is our journey. This is our challenge.