Journal  /  2026.05.02

Preserving Colour, Aroma & Flavour — The Art of Matcha Storage

That vivid emerald green. The grassy, verdant fragrance rising the moment you open the tin.
These are the signs of life in every freshly harvested leaf.
To know how to store matcha well is to carry that moment all the way to the very last cup.


01 · The Color

What Color Tells You
About Freshness

Matcha's luminous green comes from chlorophyll — but chlorophyll is acutely sensitive to light, heat, and oxidation. Without proper storage, it degrades rapidly and visibly.

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Fresh · Properly stored Vivid deep green

Luminous, vibrant green.
Fresh grassy aroma, rich in umami and sweetness.


Oxidized · Poorly stored Dull yellow-green to brown

A sign of oxidation and light damage.
Flat flavor, grassy off-notes likely.

※ Actual color variation depends on cultivar, grade and storage conditions

Color change is not merely cosmetic. The finest matcha is the most vibrantly green. As it ages or degrades, the color shifts towards reddish-brown, and the distinctive sweet "ooika" fragrance — the hallmark of shade-grown tea — turns stale. The breakdown of chlorophyll goes hand in hand with the deterioration of theanine (umami) and catechins (antioxidants). A beautiful color means a beautiful cup.



02 · The Enemies

The Three Enemies
of Matcha

I.

Oxygen (oxidation) — The moment matcha meets air, oxidation begins. Aromatic compounds evaporate, chlorophyll breaks down, and umami fades. Minimize air contact after opening at all costs.

II.

Light (photo-oxidation) — Even fluorescent lighting degrades chlorophyll. Storage in a light-blocking container is essential.

III.

Heat & humidity — High temperatures accelerate oxidation; moisture causes clumping and odor absorption. A cool, dark place or the refrigerator is ideal.


03 · The Texture

Clumping —
No Cause for Concern

Occasionally, you may find small clumps in the matcha when you open the tin. This is caused by static electricity or vibration during transit, and is no indication of any quality issue.

A quick sift is all it takes.
Clumps can make whisking more difficult. Pass the matcha through a fine-mesh sieve before use — it returns to a smooth powder and produces a far more beautiful froth.


04 · Our Design

Exclusive Feature

A double-seal design
found in no ordinary matcha tin

SALON DE MATCHA tins feature a secondary inner lid beneath the outer cover. Re-sealing after every use minimizes the air left inside — keeping the matcha as fresh as possible with each opening. This is our commitment to the tin as a vessel, and a design made to protect quality through to the very last cup.


05 · How To Store

Best Practices
for Storage

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01

Finish within one month of opening — Degradation begins the moment air enters. For the best flavor, consume as soon as possible after opening.

02

Store in a cool, dark place or the refrigerator — At room temperature, keep away from direct light and heat. For longer storage, the chiller compartment is ideal.

03

Use quickly once removed from the fridge — Temperature differences cause condensation, introducing moisture to the powder. Take out what you need, reseal both lids firmly, and return promptly.

04

Freeze only for long-term storage — always bring to room temperature before opening — Opening a frozen tin directly causes heavy condensation. Allow it to warm to near room temperature before unsealing.

05

Divide large packs into smaller portions — For bulk purchases, transfer into smaller containers for daily use. Our tins are perfectly sized to serve as that secondary vessel.

06

Keep away from strong-smelling foods — Matcha readily absorbs odors. Always ensure both lids are firmly sealed, especially in the refrigerator.


For the Quality-Conscious

The Triple Barrier Method —
Ultimate Freshness Protection

For those who refuse to compromise on freshness, we recommend the Triple Barrier Method — a storage approach that keeps your matcha nearly as pristine as the day it was sealed.

1

Seal the inner silver (Aluminium) bag with a rubber band or clip

The foil bag included with your product is your first barrier. Press out the air, then secure tightly with a rubber band or bag clip.

2

Place inside a zip-lock bag

Put the sealed foil bag into a zip-lock food bag, pressing out as much air as possible. This creates a second barrier against both air and odour.

3

Store in your tin (MIRAI or KIZUNA, inner lid closed) and refrigerate

Place the double-bagged matcha inside your sealed tin and refrigerate. The tin adds a final layer of light-blocking and impact protection — a perfect triple shield.

✦ With this method, your matcha retains its freshness, aroma, and color remarkably close to that of a freshly opened tin — even weeks after opening. Ideal for gifting or stocking for a special occasion.

A note from SALON DE MATCHA
The same matcha can taste entirely different depending on how it has been kept. We want every cup — right to the last — to carry the full beauty of what is inside. Storage, too, is part of the way of tea.



06 · Choose Your Format

Which format suits you?
Tin vs. Stick

The tin is ideal for those who enjoy matcha daily. But if you drink once or twice a week — or only when the mood strikes — we strongly recommend the stick format. The reason comes down to seal integrity and freshness.


Can · Tin format MIRAI Tin / KIZUNA Tin For daily drinkers

✦ Inner lid allows repeated re-sealing
✦ Generous 30g quantity
✦ Beautiful enough to display
△ Best consumed promptly after opening

Stick · Stick format MIRAI Stick / KIZUNA Stick For occasional drinkers

✦ Each stick opened and used individually
✦ Every serving is perfectly fresh
✦ Superior hermetic aluminium seal
✦ Compact and travel-friendly

Why does the stick offer superior seal integrity?
While the Aluminium gusset bag used in our tins is high quality, each stick is individually heat-sealed in its own foil pouch. When you open one, only that single serving is exposed — the rest remain untouched. Zero contact with air, light, or moisture until the very last stick.



Shop · Find Your Format

Find the format that fits
your life and your ritual.

Salon de Matcha 2026.04
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